Trust, but verify.

Brands waste real budget on creators with hollow audiences. A glossy follower count says nothing about whether those followers are people, whether they care, or whether the growth was earned. Authntiq exists to answer those questions with evidence instead of vibes.

How the score is computed

The authenticity score is a transparent weighted blend of four signals. We publish the weights and explain every sub-score in each report — no black-box number.

35%

Follower quality

Share of real, active accounts versus bots, empties, and mass-followers.

30%

Engagement quality

Engagement rate plus how meaningful the comments are, with pod detection.

20%

Growth naturalness

Whether follower growth follows organic content cycles or unnatural spikes.

15%

Account maturity

Account age and activity history, used conservatively where verifiable.

Platforms we support

Instagram, TikTok, and YouTube — with the same scoring framework applied to each platform's native signals.

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